The Broadcaster, Fender's first mass-produced solid-body electric guitar, initially was derided by competitors as too simple and lacking in craftsmanship. Yet everything about its patented practical design, such as the bolt-on neck, was optimal for production in large quantities. This guitar, serial number 27, was one of the first Broadcasters sold. In 1951, due to a trademark infringement claim, the model's name was changed to Telecaster in honor of another popular invention—television. The many famous artists who have played the Telecaster, such as Jimmy Bryant, Buck Owens, Keith Richards, and Bruce Springsteen, propelled it to the status of a classic.